Facebook Vs Google

Facebook Vs Google

Different Platforms – Different Approaches

Google is Great for an Interest or Want Fulfillment: Search -> Buy

Facebook is Great for Demand Generation: Discovery

The Biggest difference being People can’t or won’t Google “It” because they simply don’t know it’s out there!

Why is Facebook the Bigger Opportunity?

Imagine you’ve just Invented a New, Revolutionary Hair Dryer and want to market It. Most Women (and some men) use and would buy a Hair Dryer. It’s a huge market but…

How many of them would actually Search Google for “Hair Dryer” before Buying?

Not many, would be my Guess!

Alternately, with Facebook you can Target any Woman in the World older than 18!

That’s a Huge Opportunity!